Milton, Ontario · Est. 1999
Builder. Founder. Storyteller.
Serial founder and CEO building category-defining companies from the ground up — for the brown kids who were told the table was full. We built our own.
I was born in Pakistan, raised in Manchester and Glasgow, and built my first brand — MST Enterprises — at 18 with nothing but conviction and a Crown logo I designed myself. No investors. No mentors. No roadmap.
Now based in Milton, Ontario, I run HUMARAS Ventures Ltd — a holding company named after my mother — and MST Labs, a venture incubator built for the founders who never got a seat at the table.
Six active ventures. Two nieces. Volunteer football coaching on the side. One book in progress. And a podcast that hasn't dropped yet — but will. Busy building. 😄
The house of builders. Named after my mother Humara — the name misspelled on every government document. She never corrected it. That misspelling became our name. HUMARAS (humara — "ours" in Urdu/Hindi) is a long-term venture holding company. We create, acquire, support and compound exceptional businesses. Builders first. Investors second. Owners forever.
Every company in this portfolio exists because someone said it couldn't be done, or more often, because it simply didn't exist yet. We build from conviction — not trend reports.
Not another app. A brand-new sport — designed from first principles for the next generation. Fast, accessible, and built to be played anywhere by anyone, with community at its core.
This is the venture I'm most proud of. Most people build inside the lines that already exist. SmashBall draws new ones — a game, a culture, and a movement built from scratch. Est. Market Value £300M+
Original rules, original equipment, original feel — engineered from the ground up, not borrowed from another court.
Designed to be picked up in minutes and played together — accessible to every age, every background, every street.
A sport with a brand, an identity, and a vision to grow into leagues, clubs, and culture worldwide.
Paragraphs are dead. NUJ is reaction-native messaging for Gen Z — say less, mean more. A 30-character world where signals hit harder than essays. This is the bet on the future of how we talk: less typing, more vibe.
The platform play. The one that doesn't just join the conversation — it rewrites it.
Say It Your Way →Pakistan. Manchester. Glasgow. Canada. Each chapter a different country. Each country a different version of the same impossible question: who are you, really?
This is not a self-help book. It's not an immigrant success story wrapped in a neat bow. It's the raw account of a man who went from being told his name was too hard to pronounce, to building a holding company named after his mother.
The Glasgow chapter — a policing application, a pivotal incident, a withdrawal — is the one that hits hardest. It's also the one that shaped everything that came after.
Publishing live on Substack. One chapter at a time.
📖 Read on Substack
Real talk for the South Asian diaspora — founders, dreamers, survivors, and everyone building a life between two worlds. No filter. No fluff. Just the conversation that needed to happen.
Been busy building six companies. The podcast got pushed. But it's coming. And when it drops — it's going to hit. 😄
EidShare started as a photo journal app. It became something bigger: a community giving platform — no ads, free forever. A digital sadaqah. A way to give Zakat, share celebration, and build real community in an increasingly transactional world.
If you've got it, share it. That's the only rule.
Founder introductions. Partnership conversations. Investment discussions. Or just someone who wants to build the right thing for the right people.
subhan797@me.com